Brand Protection And Enforcement Strategies

A thorough examination of the latest developments in Brand Protection, Chaired by Peter Brownlow, Bird & Bird LLP

Introduction

Chaired by Peter Brownlow of Bird & Bird LLP, our eminent speaker panel, including representatives from Vodafone, The Anti-Counterfeiting Group and HMRC, will highlight potential threats to brands as well as offering tactical solutions. 

Recent rulings, combined with the volatile economic climate, means that brand owners, as well as their advisors, need to be aware of practical steps that can be taken to protect the value of their brands.

Read more about the Brand Protection & Enforcement >>

Event details


Date:

Tuesday 23 February 2010

Location:

To be advised LONDON
London

5.75 CPD
Hours

Benefits

Attending this conference will provide you with practical guidance on these topical questions:

  • Keyword advertising – how can trade mark owners retain control?
  • Following Intel v CPM and L’Oréal v Bellure, how can trade marks be protected against dilution?
  • What strategies can be utilised to reduce the costs of brand portfolio management?
  • Online counterfeiting – how can you identify infringers and enforce IP rights cost effectively?
  • How can you safeguard brand reputations in online content?

Who Should Attend

  • Private practice IP lawyers and barristers
  • Brand owners
  • IP managers and directors
  • In house lawyers
  • Marketing directors and directors in publishing, media, communications and other areas
  • Senior managers in advertising agencies
  • Anyone else involved in brand management

Supported By:

Supported by

BBG

Accredited by:

Awarded 6 CPD Hours by ITMA